Dubai welcomes passengers with ‘Zayed and Rashid’ passport stamp for 54th Eid Al Etihad
Brand Dubai leads national campaign honouring the UAE Founding Fathers
DUBAI – Dubai is welcoming all arriving passengers with a commemorative ‘Zayed and Rashid’ passport stamp to celebrate the 54th Eid Al Etihad.
The initiative is part of the National Month celebrations and the #ZayedAndRashid campaign launched by Brand Dubai, the creative arm of the Government of Dubai Media Office. It follows the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council.
Tribute to Founding Founders
Dubai Airports and the General Directorate of Identity and Foreigners Affairs Dubai are jointly implementing the initiative across the emirate’s airports.
The stamp captures the shared vision and leadership of the late Sheikh Zayed bin Sultan Al Nahyan and the late Sheikh Rashid bin Saeed Al Maktoum, whose partnership laid the foundations of the nation’s unity and long-term development. This year’s campaign blends national symbolism with a visual identity inspired by both leaders, reviving the spirit of the UAE’s early union years.
Brand Dubai created the visual identity for the campaign, including the commemorative passport stamp. The design features a simple yet striking depiction of the Founding Fathers, offering every visitor a national emblem presented upon arrival. The initiative forms part of a broader programme of cultural, visual and celebratory experiences introduced across the city during National Month.
Symbolic welcome
The commemorative stamp reflects the values and ideals that shaped the UAE’s formation, symbolising a legacy that continues to inspire unity and pride among current and future generations.
As one of the key elements of this year’s Eid Al Etihad celebrations, the ‘Zayed and Rashid’ stamp provides passengers with a distinctive welcome that highlights the meaning and significance of the Emirati identity. GDRFA Dubai continues to reinforce this spirit through an arrival experience that celebrates the nation’s heritage and enduring principles.